Fast Company: The Coronavirus is a ‘gray rhino’ not a ‘black swan’


“Are you using the wrong animal metaphor to describe the coronavirus crisis?” Fast Company’s Marcus Baram asks in “CORONAVIRUS CRISIS: Why the coronavirus crisis is a ‘gray rhino’ and not a ‘black swan’,” published on March 10, 2020. Read the whole article HERE.

Michele Wucker

About Author

Michele Wucker is a global thought leader and the author, most recently, of THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore (St Martin's Press, 2016). Learn more about her at

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