A lot of people tell me that innovation goes nowhere at their organization because their management is too risk averse. That may feel true, but it’s imprecise. All managers should be risk averse. The most innovative companies are also risk averse. They don’t take risks they don’t have to, and they find ways to minimize or mitigate the risks, including those from innovation. Managers who refuse to do any innovation are uncertainty averse, which is not the same thing as being risk averse. Innovation only happens in conditions of extreme uncertainty, because by definition you are creating and validating something that hasn’t…
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