Gray Rhino & Company has compiled this privacy policy to explain how any of your ‘Personally Identifiable Information’ (PII) is being used online and to comply with data protection laws including GDPR, CAN-SPAM, and Cal-OPPA. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information.
What personal information do we collect from the people that visit our blog, website or app?
When registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience. You are entitled to view, amend, or delete the personal information that we hold. Email your request to info@thegrayrhino.com.
When do we collect information?
We collect information from you when you register on our site, subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To send periodic emails regarding your order or other products and services.
• To follow up after correspondence (live chat, email or phone inquiries)
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular malware scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. Any sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses information to maintain the safety of your personal information.
All transactions are processed through a gateway provider who provides us only with access to the funds you approved and the necessary details of your order and shipping instructions. We never see nor do we ever have access to your credit or debit account. We never see your credit card number, expiration date or the name of the cardholder.
Our hosting provider offers virtually constant security scanning.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity. This enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and interactions so that we can offer better site experiences and tools.
We use cookies to:
• Understand and save user’s preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services, such as Google Analytics, that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, some features will be disabled. Some of the features that make your site experience more efficient may not function properly. Specifically, you will not be able to automatically keep the email subscribe popup from appearing in future visits.
Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
Aggregated, non-personally identifiable visitor information -such as total visitor statistics- may be provided to other parties for marketing, advertising, or other uses.
We use a third-party provider, Hubspot, to deliver our e newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Hubspot’s privacy notice.
Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
This information is only processed in a way which does not identify anyone individually. We do not make, and do not permit Google to make, any attempt to find out the identities of those visiting our website.
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: https://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users may visit our site anonymously.
We have added a link to our Privacy Policy on our home page and all pages after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found in the footer on every page.
You will be notified of any Privacy Policy changes on this Privacy Policy Page
You can change your personal information:
• By emailing us
• By updating your email preferences via MailChimp.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
We do not market to children under the age of 13 years old.
Fair Information Practices
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur, we will notify you via email within 7 business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. In accordance with CANSPAM, we agree to:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, please follow the instructions at the bottom of each email or email us at
info@thegrayrhino.com and we will promptly remove you from all correspondence.
We will review this policy periodically to ensure compliance with any new laws, to reflect any changes in the way we use data, or to update any other relevant information.