Marketing Thought Leadership podcast. Linda Popky talks with Michele Wucker the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact; the three Gray Rhinos that marketers are likely to face, and why New Coke may have been the best thing that ever happened to Coca-Cola. Follow this link to listen to the Marketing Thought Leadership podcast.
Why do we choose to ignore pending doom? Justin Kaufman talked with Michele Wucker on his WGN Radio show, “The Download,” on March 31, 2016 about THE GRAY RHINO, financial meltdowns, kicking the can, climate change, and the tricks our minds play on us with LISTEN HERE. That’s Michigan Avenue in the backdrop of the photo
The Observer interviews Michele Wucker about her new book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. A gray rhino is the scary thing that’s right in front of us with the big horn that’s coming at you but somehow we too often manage to ignore anyway. Read full article at: This Author Can Help You Avoid the Elephant in the Room | Observer. April 2, 2016.
The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore is an Editor’s Choice at 1-800-CEO-READ. “Michele Wucker’s book is more than just a clever metaphor, though; It is a carefully crafted argument in favor of concerted action in the face of our biggest challenges and most obvious dangers,” writes Dylan Schleicher. “And it can do more for business leaders, policy makers, and individuals than helping them avoid catastrophe, because learning to embrace rather than ignore a looming threat can transform it into an opportunity. Not only can we avoid being trampled, we can learn to ride Gray Rhinos into previously uncharted territory and unprecedented growth in our personal lives, in business, and in society. Read the review at In the Books.
Michele Wucker appeared on WTTW’s Chicago Tonight April 20th talking about THE GRAY RHINO and why the elephant in the room and the black swan needed a more dynamic companion: “I felt that the language need something much, much more active, something that gave us a choice, that recognized how hard it is to deal with something in spit of of – sometimes because it’s so big.” Watch the interview and read an excerpt HERE.
Michele Wucker talked about THE GRAY RHINO with the team at Inc. Uncensored, hosted by Jim Ledbetter. Follow this link to listen to the podcast April 22, 2016.
Michele Wucker talked with Mitch Teich of National Public Radio affiliate WUWM Milwaukee radio’s “The Lake Effect” on April 27, 2016 about using the gray rhino concept as a way to advocate for accountability. LISTEN HERE.
C-Span2 BookTV broadcast this conversation about The Gray Rhino with author Michele Wucker and Global Environment Fund CEO Jeff Leonard at The Johns Hopkins University School of Advanced International Studies Foreign Policy Institute April 13, 2016, in Washington, DC. Watch the video using this link.
“You can worry all you want about black swans, but it’s hard to prepare well for something you can’t even imagine in the first place. You’ll get a lot farther by focusing on the gray rhino -and you may even find yourself stronger than when you first saw the gray rhino in front of you.” — “Three Questions to Help Your Startup Thrive with Change,” Originally published at Inc.
Korea’s Economic Review writes about the new Korean edition of The Gray Rhino: “Already we are seeing some of the world’s leading companies, such as Nokia and Yahoo, stepping on the gray rhino… Overall very interesting.” Click here for the full text (in Korean but translatable using online tools). September 25, 2016
In the October 15, 2016 episode of the Impact Podcast, Innov8social founder Neetal Parekh talks to Michele Wucker, an International Affairs Expert and Author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore. Neetal explores: Why do leaders and decision makers sometimes fail to address the obvious dangers before they spiral out of control? Neetal talks to Michele Wucker, a thought leader in this space, about an actionable framework to address these dangers. Listen and/or read a summary HERE.
Karin Bauer at the leading Austrian newspaper, Der Standard, interviewed Michele Wucker about THE GRAY RHINO during Michele’s recent visit to Vienna. Read the December 10, 2016, interview HERE. (Click the “more” button at the end of the article to translate into English; or use your browser’s translate function.)
In “Finding The Gray Rhino: Effectively Anticipating Changes As Women in Leadership,” Michele Weldon profiled Michele Wucker on The Movement Blog on December 13, 2016. Read the whole article HERE.
Gray Rhino Founder Michele Wucker talked with Stephen Woessner, the talented and thoughtful host of Onward Nation, in Episode 387: More Being – Less Doing, December 14, 2016. Onward Nation is America’s best podcast for how business owner’s think, act, and achieve. Listen HERE for key takeaways including: Why you need structure in your daily life to run a business effectively * Why Michele begins her day by walking her dog * Why you need to listen as a business leader * What you can learn from Kodak’s collapse * Focusing on what you need and how to get it * Shedding what’s holding you back.
Elton Sayward reviews THE GRAY RHINO in the December 26, 2016 issue of BusinessWorld, calling it “a must read for the C-Level suite, start-ups and anyone that has been trampled by a gray rhino.” He applies the framework to his own memories in military situations: “As a US Naval Officer, I saw this first hand on the bridge of ships as officers would delay making a course correction in an obvious close crossing situation with another ship. Officers would have the data at hand from 2-3 different radar sources as well as visually from lookouts, but hesitated to make the call to the Captain to recommend a course change. The fear of looking foolish, making a wrong recommendation, not having the correct information would all play on the officer’s better judgement to take action. This invariably would end up with the officer looking reckless and the Captain coming to the bridge and making the needed course changes in a more complex and urgent situation.” READ THE FULL REVIEW HERE.
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- Thinking Strategically at Risk Awareness Week 2023 - September 13, 2023
